Apply the rub generously and evenly across all surfaces of the brisket — fat cap, flat, point, and all edges. Target 2–2.5 grams of rub per 100 grams of estimated brisket surface area. For a 13 lb brisket, you will use approximately 100–110 grams of the total rub batch. Press the rub firmly into the meat surface to ensure adhesion.
30 g coarse-ground black pepper, 18 g sweet smoked paprika (pimentón de la Vera dulce), 14 g ancho chile powder, 10 g garlic powder, 8 g onion powder, 4 g ground cayenne pepper, 4 g dry mustard powder, 17 g granular D-allulose, 1 whole packer brisket, 12–14 lb, USDA Choice or Prime